BRAND PHOTOGRAPHY – PUBLICITY ROOM
A picture is worth 1,000 words and if anyone understands that, it's Publicity Room – Alberta's first and only public relations agency specializing in fashion and lifestyle brands.
Authentic and customized images are key to conveying your brand story via your company's social media accounts and website. Originally, Publicity Room was using stock images that simply didn't communicate the fashion-focused nature of their work. We wanted to set this agency apart. To help visually express the Publicity Room brand, we styled photos specific to the company that would resonate with potential fashion and lifestyle clients. We used actual Publicity Room paraphernalia in the shoot – a FASHION Magazine a Publicity Room client is featured in, business cards, notebooks filled with meeting notes and of course, the Agency Director's own cellphone, because who can run a business without that?
We moved around some furniture (I do A LOT of brand styled shoots in my house), and got to work styling the different props. For this particular brand photography session, flat-laid imagery worked best in order to capture the details of every element.
Here are some of the styled cover images we captured:
Brand Photography is a great way to attract ideal clients and propel your business forward. By expressing what you do and how you do it in original & authentic ways, you are helping your potential clients understand the value in your products and/or services. You also help them to connect with you on a more personal level.
With personalized and genuine imagery you will be sure to build both your community and your brand. Interested in growing your business with brand photography? Contact me and let's chat about how we can set you apart and show the value in your offerings.