Brand Photography-Tutti Frutti
In December I had the pleasure of shooting the Tutti Frutti "Create Your Cool" campaign in collaboration with ECC Inc. Styling was provided by Publicity Room, courtesy of Simons, and with the help of models Jelena Wong and Janis Galloway, we were able to capture the fun side of winter and the uniqueness of Tutti Frutti products. The inspiration for this photo shoot was hip & cool FUN! The campaign was centered around the concept that even though it is cold and snowing, winter can still be fun. Ultimately the aim was to capture two stylish friends having fun and enjoying their Tutti Frutti fro-yo in the winter. Fro-Yo = Fun!
Another concept we explored through this shoot was the idea of “choosing your cool”. Not only is the fro-yo actually cold, but the two friends enjoying it are cool looking, reinforcing the idea that not only is it cool to eat Tutti Frutti, but also it is cool to personalize it, it’s cool to be unique, fro-yo is cool...CreateYour Cool.
The visual goal for this shoot was to convey winter fun and creating your cool. It was imperative that all of the styling reflected the brand and this concept.
This project is a great example of how brand photography can really help elevate and enhance marketing initiatives, peak interest and capture attention. Check out Tutti Frutti on Instagram and Facebook for a better look at how these photos were incorporated into their social accounts.
Sometimes words just aren't enough. If you are ready to take your brand to the next level and are interested in personalized and professional photographs for your website, marketing, or social media platforms, please contact me. Let's chat about how I can help you to visually engage and attract your ideal customers with brand photography.
Behind the scenes photo courtesy of Kurt Bugasto.
Remember, just because it's winter doesn't mean you can't have fun. Fro-yo = fun! #createyourcool